OMEGA AND CASAMIGOS TEQUILA AND MEZCAL LAUNCH NEW “DEEP BLACK” TIMEPIECE
Raising a glass (or a shot) of Casamigos Tequila to their close and long-standing friendship, the Swiss watchmaker OMEGA and fastest growing spirits company Casamigos Tequila and Mezcal, have proudly teamed up to launch a brand-new timepiece for customers in the United States of America.
The new Seamaster Planet Ocean "Deep Black" Casamigos is a tribute to the company founded by longtime friends George Clooney, Rande Gerber and Mike Meldman. Both George Clooney and Rande Gerber have special relationships with OMEGA stretching back over many years. While George is one of OMEGA’s most well-known and visible brand ambassadors, Rande has established his own connection through his wife Cindy Crawford, an OMEGA ambassador since 1995, and his children Kaia and Presley, who joined the brand in 2017.
Speaking about the new watch release, Raynald Aeschlimann, President and CEO of OMEGA said, “George and Rande are a special part of the OMEGA family and we’ve always been inspired by the creativity and premium quality of their Casamigos Tequila and Mezcal products. We wanted to do something special that celebrated our ‘Deep Black” design as well as the look of their world-renowned Casamigos Tequila and Mezcal.”
For Casamigos Tequila and Mezcal cofounder Rande Gerber, who took a very hands-on approach to the project, the respect is clearly mutual: “Design is very personal to me. When I designed the Casamigos Mezcal bottle the key was to create something unique that I want to have on my bar. We used the same philosophy for our OMEGA collaboration, we worked closely to design something that was true to us and that we want to wear.”
A combination of a GMT model and diving watch, the new "Deep Black" Casamigos features a 45.5 mm case crafted from black ceramic, which has been finished in a unique matte texture inspired by the newly-launched Casamigos Mezcal. On the matte black ceramic dial, the wording is highlighted in the exact shade of teal as the trademarked Casamigos Tequila and Mezcal agave logo: a color also used on the tips of two of the four hands. Turning the watch over reveals a sapphire crystal caseback, which has been specially treated to resemble the dark glass of the Casamigos Mezcal bottle. It is also lacquered with a white Casamigos Mezcal logo and Limited-Edition number. The black rubber strap has stitching in black while on the inside, the watch is driven by the incredibly precise OMEGA Master Chronometer calibre 8906.
OMEGA's Seamaster Planet Ocean "Deep Black" Casamigos is limited to just 80 pieces and can only be purchased from OMEGA Boutiques in the USA at a retail price of USD $11,600 + tax.
About OMEGA Founded in 1848, OMEGA is a watch brand synonymous with excellence, innovation and precision. For 170 years, the company has been defined by its pioneering spirit, demonstrated by revolutionary watchmaking as well as conquests of the oceans and space. Mostly famously - the OMEGA Speedmaster has been a part of every piloted NASA mission since 1965, including all six moon landings. As well as this, no brand is more actively involved in sports timekeeping. In addition to partnerships in golf, sailing, athletics and swimming, OMEGA has served as the Official Timekeeper at 28 Olympic Games, with its most recent duties at PyeongChang 2018.
In watchmaking, today’s four iconic OMEGA collections include the Speedmaster, Seamaster, Constellation and De Ville. The evolutions of these timepieces are backed by a strong tradition of excellence. This legacy was highlighted in 1999 with the launch of the revolutionary Co- Axial escapement and, in 2015, with the world’s first Master Chronometer. Approved by the Swiss Federal Institute of Metrology (METAS), today’s Master Chronometer certification represents the Swiss industry’s highest standard of precision, magnetic resistance and chronometric performance.
OMEGA is also committed to its social causes, including a partnership with Orbis International, whose Flying Eye Hospital takes high-quality eye care to some of the world's most remote regions. Perhaps the most famous name to choose OMEGA is James Bond. Since 1995, the spy and his Seamaster have been inseparable and the partnership is one of OMEGA’s most recognised around the world.
The brand’s real-life roster of ambassadors includes George Clooney, Nicole Kidman, Cindy Crawford, Eddie Redmayne, Daniel Craig, Kaia Gerber, Presley Gerber, Rory McIlroy, Alessandra Ambrosio, Sergio Garcia, Michael Phelps, Chad Le Clos, Liu Shishi, Michelle Wie, Buzz Aldrin, Thomas Stafford and many more.
About Casamigos Tequila and Mezcal Brought to you by those who drink it. Casamigos Tequila and Mezcal was founded by longtime friends George Clooney, Rande Gerber, and Discovery Land Company CEO & founder Michael
Meldman. Tequila-filled nights with friends is how Casamigos Tequila was born. Launched in 2013, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico’s Jalisco Highlands for a minimum of seven years. Casamigos Blanco Tequila, rests for 2 months and is crisp and clean with a long smooth finish. Casamigos Reposado Tequila, aged 7 months in the finest American oak barrels, is soft, slightly oaky with a medium to long smooth finish. Casamigos Añejo Tequila, aged 14 months in the finest American oak barrels, has a beautiful pure and refined complex aroma with a lingering smooth finish. Launched in 2018, Casamigos Mezcal, made in Oaxaca, Mexico with 100% Espadín Agaves, rests up to 2 months and is balanced, and elegant with delicate notes of smoke leading to a long silky finish.
Casamigos Tequila and Mezcal has garnered the highest accolades from the spirit industry’s most well-respected authority figures. The Casamigos Tequila and Mezcal family is available throughout the United States, UK, Canada, Australia and expanding worldwide. Casamigos Tequila 40% Alc./Vol. Casamigos Mezcal, 40% Alc./Vol. For more information please visit www.casamigos.com. ENJOY RESPONSIBLY Imported by Casamigos Spirits Company, Manhasset, NY.